30th Anniversary of Nevermind: Everett True signs to Criminal Records for Imminent Release of his Book “Live Through This (Part 1: Nirvana)”
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Rockstar music critic Everett True has signed to Criminal Records for the imminent release of his in-the-flesh, first-hand account “Live Through This (Part 1 - Nirvana)”.
Known for bringing Nirvana to the masses, Everett was the first outside journalist to interview the band. Sent to America to cover the Seattle underground scene for UK music paper Melody Maker in 1989, upon his return Everett wrote a hyper-enthusiastic article that featured such (then unknown) bands as Soundgarden, Mudhoney and Nirvana and was later credited with breaking 'grunge' to the outside world. Grunge and Nirvana would break in the UK. It was the UK that first embraced the scene's raw energy and Kurt Cobain's untrammelled scream. Within a couple of years, Nirvana would go on to break in America and become the biggest rock band in the world.
“It was Everett who brought the label men scurrying to Seattle with their cheque books after writing excitedly in Melody Maker about the city’s independent rock scene in 1989” Carol Clerk, UNCUT
From these events bloomed a close personal friendship between Everett and Kurt Cobain, one that would last from the band’s humble beginnings and throughout their superstardom. Described by Courtney Love as “that guy who runs England”, Everett accompanied Nirvana and Hole on tour as a personal friend. Continuously photographed together, Everett famously wheeled Kurt out to play Reading Festival in his surgical robes (and wearing a blonde wig that had been sent to Everett the week before by his younger sister). It was Everett who introduced Kurt to his future wife Courtney Love.
“Everett True’s passion for music took him through all manner of tragedy and emotional upheaval” EVENING STANDARD
Released alongside the 30th Anniversary celebrations of Nirvana's second album Nevermind, the book gives a first-hand insight into the myths behind Nirvana's success.
“Live Through This is superior in its personal stance not least because True was a genuine friend of the bands he documents… This makes ET’s account of Nirvana’s flashfire career… that much more valid, and moving; Everett was a (i)part(i) of the story – the story still too painful and too personal for total recall” Steve Chick AMMOCITY.COM
Fast forward to 2021. The label deal between Criminal Records and Everett True is a non-traditional one as it births a book release rather than a record. Yet, when considering authentic rockstar status, an independent deal makes for a perfect match. The news has emerged during rumours that Criminal Records has signed a major US deal for its entire roster, while copies of "Live Through This (Part 1 - Nirvana)” are available in limited quantity on the label store.